Let My People Go Surfing

We have been fans of the clothing & equipment company Patagonia for quite some time now. Yvon Chouinard, Patagonia's founder has instilled in the company a measurable sense of cultural and environmental values. It also doesn't hurt that Patagonia combines great art & design with all-important functionality. As you can see, we have amassed a small collection of Patagonia's socially conscious t-shirts.

Design without content (like many other aspects of life) often becomes just eye candy. The "Live Simply" t-shirts above, designed by Geoff McFetridge, gently gets across a large and important message using the simplest of mediums.  

Geoff McFetridge of course is the L.A. based artist and graphic designer who is known for paring big ideas down to a reductive visual core. His early "I'm Rocking On Your Dime" t-shirt is still an eye-catcher.

Yvon Chouinard shared his thoughts and philosophy on responsible business in "Let My People Go Surfing: The Education of a Reluctant Businessman", published by Penguin, 2006.

We think the message on this last t-shirt says it all. - AT & PS